logo analysis
A logo is an important part of your company’s brand, and makes a significant impact on a company’s public perception. In fact, a logo is one of the most important branding investments a business can make. A logo is a graphical representation of your brand. It encompasses what your brand means and stands for through the use of imagery, color, and font.
Logo is not just an art , skill , design & play of colour. Logo is gateway to your organisation . It should be strong , magnetic , scalable & must be tuned with patron .
Some Recent LOGO RE BRANDING :
# Vodafone logo –
In a major announcement on September 7, telecom firm Vodafone Idea rebranded itself as Vi. From a new name to a new logo, Vodafone Idea is off to a fresh start with a new brand identity. But all this will come at a cost. Experts say that rebranding is an expensive affair.New brands are expensive to launch. Vi is not entirely new but even replacing the past – signage, dealer boards, graphics will be a costly affair. Plus, building awareness for the new brand in consumer minds is not easy,”
# Snapdeal logo –
When Snapdeal in 2016 had revealed its new brand identity, the company had spent Rs 200 crores for rebranding.
# Airtel Logo –
Airtel in 2010 had spent around Rs 340 crores for a new corporate identity – a new logo.
# Hero Logo –
When Hero parted ways with Honda, it spent around Rs 175 crores in May 2011 for a new brand identity – Hero MotoCorp.
Logo analysis is the process in which we break down the core elements of a logo to ensure all of its pieces work in tandem to convey the correct meaning.
This post will walk you through the logo analysis process by looking at three of the core elements that comprise logos and they’re meaning so you can find a combination that works.
The Elements of a Logo and Conducting a Logo Analysis
Logos are built from three core elements – shape, color, and scale. Different combinations of these elements are what takes you from the Nike “Swoosh” to the Golden Arches of McDonald’s.
Color :
Color is an excellent place to begin when analyzing a logo as color packs a tremendous amount of meaning. Different colors can invoke different emotions and since logos are all about striking a chord with customers, attention to color is paramount.
Shape :
After completing the color portion of your logo analysis, next, you should analyze shape.
Lines, circles, squares and other variation of shape aren’t as commonly associated with invoking emotions in people as colors but rest-assured they can be just as powerful.
Scale :
The final core element to look at during a logo analysis is scale. The scale or size of your elements can convey different meanings to users and let them know what is most important for them to look at.